Hyche International Management Sports Group is entering the 2026 season with expanded representation and a renewed commitment to the athletes it serves. Founded by former Harlem Globetrotter Christopher Hyche, the boutique agency continues to prioritize personal attention over volume — building NIL careers from the ground up.
"Our athletes aren't account numbers," Hyche said. "Every deal we bring to the table starts with the person, not the paycheck. That's the difference between representation and a rolodex."
The agency's approach pairs hands-on deal management with education, helping student-athletes understand the value of their name, image, and likeness while protecting their eligibility and long-term interests. More athlete announcements are expected in the coming weeks.